(in Polish) Image consulting DIKS-CMS-SL>ImagCons
The 'Image Consulting' course is designed to provide students with the skills needed to navigate the professional world with confidence and clarity. The curriculum bridges the gap between psychological theory — the science of first impressions — and practical application, including personal styling, CV construction and public speaking.
Key areas of focus include the mechanics of non-verbal cues, the impact of colour and style on professional perception, and the nuances of digital reputation management. Students will also learn how to handle high-pressure situations such as job interviews and image crises, while developing their business skills. The course uses a hybrid approach, combining interactive lectures with asynchronous, self-directed tasks (self-study modules) that enable students to apply branding concepts to their own career paths.
Course coordinators
Learning outcomes
Learning Outcomes (LO)
Upon successful completion of this course, the student:
Knowledge:
LO1: Explains the psychological mechanisms of first impressions and the role of nonverbal communication in professional self-presentation.
LO2: Identifies the core principles of personal branding, including the impact of aesthetics, verbal style, and digital presence on career longevity.
LO3: Describes the strategic processes involved in image crisis management and the operational aspects of the image consulting business.
Skills:
LO4: Conducts a professional color and style analysis to align visual identity with specific career objectives.
LO5: Creates high-impact professional documents (CV, Cover Letter) and manages a consistent online reputation across social media platforms.
LO6: Demonstrates advanced public speaking and presentation skills, maintaining a professional image even under pressure.
LO7: Independently executes image-related projects through self-directed learning, demonstrating time management and analytical thinking.
Social Competences:
LO8: Exhibits an ethical and professional approach to providing feedback and consulting on personal image.
LO9: Displays increased social confidence and adaptability in diverse professional environments
Bibliography
Goffman, E. (1959). The Presentation of Self in Everyday Life. Doubleday.
DeVito, J. A. (2020). The Interpersonal Communication Book. Pearson.
Clark, D. (2013). Reinventing You: Define Your Brand, Imagine Your Future. Harvard Business Review Press.
Cuddy, A. (2015). Presence: Bringing Your Boldest Self to Your Biggest Challenges. Little, Brown and Company.
Arruda, W., & Dixson, K. (2010). Career Distinction: Stand Out by Building Your Brand. J. Wiley & Sons.
Burgoon, J. K., Guerrero, L. K., & Manusov, V. (2021). Nonverbal Communication (2nd ed.). Routledge.
Rees, A. (2025). Personal Colour: The Definitive Guide to Finding and Wearing Your Best Colours. Hardie Grant Books.
Notes
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Term 2025/2026-L:
Input of student work: The course involves the completion of selected modules in the form of independent tasks, which must be completed in order to pass a given part of the course. |
Additional information
Additional information (registration calendar, class conductors, localization and schedules of classes), might be available in the USOSweb system: