(in Polish) Promotion, advertising and marketing DIKS-CMS-SL>PAM
Students will dive into the interdisciplinary field of promotion, advertising, and marketing by blending theoretical insights with practical applications. Over the course students will gain a deep understanding of the tools, strategies, and methods used in designing promotional campaigns. Emphasis will be placed on creating advertising content, understanding target audiences, analyzing marketing strategies, and learning how to measure the effectiveness of campaigns.
(in Polish) Tryb zajęć
Course coordinators
Learning outcomes
Knowledge:
• Understand the basic principles of promotion, advertising, and marketing, including their interconnections.
• Identify the different channels used in advertising and promotion, such as traditional media and digital platforms.
• Analyze various case studies and current advertising trends in the market.
Skills:
• Develop promotional strategies tailored to specific audiences and media.
• Create and critique advertising copy, visual content, and social media campaigns.
• Use analytical tools to assess the effectiveness of a marketing campaign.
Social Competences:
• Work effectively in teams to design promotional campaigns.
• Exhibit critical thinking and creative problem-solving when developing marketing solutions.
• Communicate ideas clearly and persuasively both in written and verbal form.
Additional information
Additional information (registration calendar, class conductors, localization and schedules of classes), might be available in the USOSweb system: