(in Polish) Public relations DIKS-CMS-SL>PR
This course covers the essential elements of public relations, from building a brand’s reputation to managing communication in a crisis. It will focus on the skills needed to craft effective public relations campaigns, including media relations, press releases, and social media strategies. Students will work through real-world examples and case studies, developing practical expertise in managing PR efforts for individuals, companies, and nonprofits. Special attention will be given to the ethics of PR and its role in shaping public discourse.
(in Polish) Tryb zajęć
Course coordinators
Learning outcomes
Knowledge:
- Understand the key concepts and theories in public relations.
- Identify the various roles that PR plays in media, business, and politics.
- Analyze case studies of successful and unsuccessful PR campaigns.
Skills:
- Write press releases, media statements, and manage PR events.
- Develop communication strategies for reputation building and crisis management.
- Use media tools and channels to disseminate PR messages effectively.
Social Competences:
- Work collaboratively in PR teams to manage client relations.
- Practice ethical decision-making in PR strategies.
- Communicate persuasively with diverse stakeholders.
Additional information
Additional information (registration calendar, class conductors, localization and schedules of classes), might be available in the USOSweb system: