Press office DIKS-CMS-SL>PressOff

Course topics:
1. Organizational class and introduction to subject:
- overview of the course structure, objectives, and assessment methods;
2. Press office: roles, responsibilities, structure:
- core functions and positioning within an institution;
3. Team roles and teamwork in the press office:
- skills mapping,
- building and managing an effective communication team;
4. Institutional identity and the role of the press office in brand building:
- strategic communication and reputation management;
5. Internal communication and communication audit:
- tools and methods for evaluating internal communication processes;
6. The institution in the media environment:
- media relations,
- cooperation with journalists and media outlets;
7. Developing an institutional communication strategy:
- strategic planning and goal setting;
8. Media monitoring and media analysis:
- tools, metrics, and evaluation methods;
9. Writing a press release:
- structure, style, and practical workshop;
10. Social media in press office work:
- digital communication strategies and content management;
11. The Spokesperson: competencies, responsibilities and risk management:
- public appearances and message control;
12. Press conference and media briefing:
- planning, preparation and implementation;
13. Crisis communication: case study analysis;
14. Crisis communication: simulation exercise;
15. Final project presentation:
- presentation and discussion of communication strategies developed by students.