Strategies public relations DIKS-RBP-SL>StraPR

The item is of a workshop nature. Specialization to achieve future managerial skills in student programs. Employ some knowledge and practice in this area. The first block of topics will deal with the organization's strategy and its relationship to the communication (PR) strategy. In the second section of the thematic analysis of the group's interest there will be the objectives of communication, the choice of the proposed strategy, the main communication messages, the selection of communication channels and techniques, the schedule of activities planning, the budget of the communication program and methods of measuring its effectiveness.
Completion of the course, development of a comprehensive sales strategy and PR action plan, reliable research (audit), accurate target selection. Final presentation of the PR strategy and action plan will be by the entire teams participating in the class during the semester.

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P. Bucki, Simply presentations !, Gliwice 2020
P. Bucki, let's talk about communication, Lublin 2017
J. Wrycza-Bekier, Magic of Words, Gliwice 2018
P. Tkaczyk, Brand Nooks, Gliwice 2011
S. R. Covey, 7 habits of effective action, Poznań 2018
M. Buckingham, C. Coffman Break All the Rules First, Warsaw 2017
Daniel H. Pink, Drive, Warsaw 2012

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