(in Polish) Image Communication of Local Culture DIKS-SL>ImaCom
The class is a survey of cultural and spiritual sides through visual and experiential approaches developing appreciation and comprehension of local culture in the city of Krakow. Through exposure to Krakow heritage, students may be brought to a greater appreciation of the local culture. The class is not limited to classroom and Krakow is treated as an extended case study. Through exploring of Krakow, participants of the class will learn how the city of Krakow is trying to communicate the local culture to the rest of the world. The idea how to promote the value of the city on the tourist market will be studied.
(in Polish) Tryb zajęć
Course coordinators
Learning outcomes
Students will learn the basics of image communication by plunging into Krakow’s life, from afar and on the ground. They will explore how small intimate places in a city can have larger meaning for an entire society. We will examine what makes certain spaces more controversial or problematic than others for local culture.
Through visits of churches, museums and all other cultural places in the city and the surrounding areas students gain vast knowledge and awesome appreciation of how spirituality was written into the Polish history in which Krakow plays a vibrant role as a former capital of Poland and nowadays the first rank centre of culture and tourism.
Assessment criteria
attendance and tests and projects and final exam
Bibliography
Primary literature
Krzysztof Bzowski, The Cracow District: a land of treasures, Kraków 2009.
Image Communications
Handbook, Dr. Ralph E. Taggart,Amer Radio Relay League, 2002.
Local heritage, global context : cultural perspectives on sense of place, John Schofield, Rosy Szymanski,Ashgate Publishing, 2011.
Norman Davies, Heart of Europe: the past in Poland's present, New York: Oxford University Press, 2001.
Jan Marian Małecki, A history of Kraków for everyone, Kraków 2008.
Krzysztof Ożóg, The role of Poland in the intellectual development of Europe in the Middle Ages, Krakow 2009.
Jacek Purchla, Cracow in the European Core, Kraków 2008.
Supportive literature
Burrough, Xtine.
Visual communication on the web: principles and practices / xtine burrough and Paul Martin Lester.
New York : Routledge, 2013.
Black, Caroline
PR professional's handbook : powerful, practical communications / Caroline Black.
London : Kogan Page, 2014.
Designers on instagram : #fashion / The Council of Fashion Designers of America.
New York, NY : Abrams, 2015.
McCosker, Anthony
Intensive media : aversive affect and visual culture / Anthony McCosker, Swinburne University, Australia.
Houndmills, Basingstoke, Hampshire ; New York, NY : Palgrave Macmillan, 2013.
Navigating visual culture: theoretical perspectives on visual media / by Amy Lauters, Minnesota State University--Mankato.
[San Diego] : Cognella Academic Publishers, [2018]
Rawlinson, Mark (Mark S.)
American visual culture / Mark Rawlinson.
Oxford ; New York : Berg, 2009.
Reconceptualizing new media and intercultural communication in a networked society / Nurhayat Bilge, Florida International University, USA, Maria Ines Marino, Florida International University.
Hershey, PA: IGI Global, Information Science Reference, [2018]
Additional information
Additional information (registration calendar, class conductors, localization and schedules of classes), might be available in the USOSweb system: