Modern Press Office DIKS-SM>NowBiPra
Topics of the classes:
• Introductory classes - basic concepts of PR
• Public Relations Map - 137 communication channels
• Building a press office, its composition, tasks and competences
• How does the press office work? Planning work, projects, communication
• The art of communication and the art of writing
• Team roles, team communication (based on the Belbin test and the work of Dale Carnegie)
• Modern press office - what applications and tools facilitate everyday work
• Professional presskit - what's in it and how to create it
• Case study - preparation of two events (real events that took place)
• Case study - building a PR strategy for a selected company
• Design thinking
• Summary of classes, discussion
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Term 2022/2023-Z:
Topics of the classes: |
(in Polish) Tryb zajęć
Course coordinators
Bibliography
P. Bucki, Simply presentations !, Gliwice 2020
P. Bucki, let's talk about communication, Lublin 2017
J. Wrycza-Bekier, Magic of Words, Gliwice 2018
P. Tkaczyk, Brand Nooks, Gliwice 2011
S. R. Covey, 7 habits of effective action, Poznań 2018
M. Buckingham, C. Coffman Break All the Rules First, Warsaw 2017
Additional information
Additional information (registration calendar, class conductors, localization and schedules of classes), might be available in the USOSweb system: