E-marketing - analysis and innovations DM-AS-SL>E-markAnal
This course has not yet been described...
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Term 2026/2027-Z:
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Course coordinators
Term 2026/2027-Z: | Term 2023/2024-Z: | Term 2025/2026-Z: | Term 2022/2023-Z: | Term 2024/2025-Z: |
(in Polish) Tryb zajęć
Bibliography
Basic reading:
1. Krzysztof Marzec, Tomasz Trzósło, Internet Marketing in Google. Positioning, Ads & Analytics for business, e-commerce, marketers, 2022
2. Martyna Zastrożna, Google Analytics for marketers. Edition III 2022,
3. Google Analytics documentation at https://support.google.com/analytics/
4. Google Looker Studio documentation at https://cloud.google.com/looker-studio
5. Google Tag Manager documentation at https://support.google.com/tagmanager/
Supplementary reading:
1. Thematic portals: biznesmarketing.pl, interaktywnie.com.
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Term 2026/2027-Z:
None |
Notes
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Term 2026/2027-Z:
None |
Additional information
Additional information (registration calendar, class conductors, localization and schedules of classes), might be available in the USOSweb system: