Multimedia creativity in promotion, advertising and public relations KPW-NM>KomPromRek

This course develops creative and unconventional thinking in the context of contemporary promotional and communication activities. Students learn to combine marketing strategies and image creation with perception and brand building in the minds of their target audiences.

The course demonstrates that creativity is not just a talent, but a process that can be developed and consciously applied. Contemporary trends are also discussed, including the role of artificial intelligence, digital technologies, and automation in generating marketing ideas.