Media relations and press advocacy KPW-PR-SM>MediaRela

The subject is mainly workshop-based. Its basic aim is to develop the practical skills of students who already have some knowledge and practice in this area.

Topics to be discussed during the classes include: PR attitudes in the field of media relations, new trends in PR, competences, tasks, features, skills of a press officer, analysis of communication campaign goals, target groups, analysis of potential mistakes made in the press officer profession, personal branding, preparation of professional presentations, analysis of press releases and graphic materials (outdoor), crisis situations, basics of press and copyright law, contemporary copywriting.

Credit for the course: essay on the analysis of a selected issue raised during the classes, attendance at classes, activity.

P. Bucki, Simply presentations !, Gliwice 2020
P. Bucki, let's talk about communication, Lublin 2017
J. Wrycza-Bekier, Magic of Words, Gliwice 2018
P. Tkaczyk, Brand Nooks, Gliwice 2011
S. R. Covey, 7 habits of effective action, Poznań 2018
M. Buckingham, C. Coffman Break All the Rules First, Warsaw 2017
Daniel H. Pink, Drive, Warsaw 2012
Catmull Ed, Wallace Amy, Creativity inc, Warsaw 2015