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Study programmes > All studies > Digital Media - Creativity, Analysis, Management > (in Polish) Digital media - kreatywność, analiza, zarządzanie, studia stacjonarne, pierwszego stopnia, profil praktyczny

(in Polish) Digital media - kreatywność, analiza, zarządzanie, studia stacjonarne, pierwszego stopnia, profil praktyczny (DM-SL-p)

(in Polish: Digital media - kreatywność, analiza, zarządzanie, studia stacjonarne, pierwszego stopnia, profil praktyczny)
first-cycle programme
full-time programme, 3 years (6 semesters)
Language: Polish

Qualification awarded:

Licencjat

Access to further studies:

Applicability for admission to second-cycle programmes, postgraudate studies.

Professional status:

A graduate of the first degree studies received a bachelor's degree in digital media, enriched with the planned specialization education in the field of virtual creativity, network analytics and digital resource management. The graduate is prepared to work in digital media, the advertising and marketing industry, producing media content, creating mobile applications and websites, analyzing digital content and implementing projects related to digital media. The graduate is familiar with the world of digital media to a sufficient degree for responsible individual work in the field of digital media, marketing, creative projects, technology, analytics and IT services. He/she also knows the multiple duties of these professional spaces and the contexts of communication activities in the world of digital media. The graduate also has knowledge and skills in the field of creating and implementing marketing strategies in the digital world, as well as in issues of project management related to digital media. The graduate knows and understands the development trends of digital media and their role in various aspects of the functioning of the modern information society.

Learning outcomes

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Annex 2 to Resolution 85/2020 of the Senate of the Pontifical University of John Paul II in Krakow of 6 May 2020 on establishing the study programme for the field of study of Digital Media - Creativity, Analysis, Management in first-cycle programme of a practical profile.

Admission procedures:

Visit the following page for details on admission procedures: https://irk.upjp2.edu.pl/