Promotion, advertising and marketing DIKS-CMS-SL>PAM

Knowledge:
• Understand the basic principles of promotion, advertising, and marketing, including their interconnections.
• Identify the different channels used in advertising and promotion, such as traditional media and digital platforms.
• Analyze various case studies and current advertising trends in the market.

Skills:
• Develop promotional strategies tailored to specific audiences and media.
• Create and critique advertising copy, visual content, and social media campaigns.
• Use analytical tools to assess the effectiveness of a marketing campaign.

Social Competences:
• Work effectively in teams to design promotional campaigns.
• Exhibit critical thinking and creative problem-solving when developing marketing solutions.
• Communicate ideas clearly and persuasively both in written and verbal form.

1. Pinker, S. (2004). The Sense of Style: Thinking Person's Guide to Writing in the 21st Century.
2. STOKES, R. (2014). eMarketing. The essential guide to marketing in a digital world (5th. ed.). Quirk eMarketing.
3. Hackley Ch. (2010). Advertising and Promotion: An Integrated Marketing Communications Approach.
4. Hackley, Ch., Rungpaka A. (2021). Advertising and Promotion. SAGE Publications, Inc.
5. Juska, J. M. (2021). Integrated Marketing Communication: Advertising and Promotion in a Digital World. Routledge
6. Kotler, P., Kartajaya, H., Setiawan, I. (2023) Marketing 6.0: The Future is Immersive. John Wiley & Sons.

Dodatkowe informacje (np. o kalendarzu rejestracji, prowadzących zajęcia, lokalizacji i terminach zajęć) mogą być dostępne w serwisie USOSweb:

• Strona przedmiotu DIKS-CMS-SL>PAM w USOSweb