E-marketing communication DIKS-SM>E-MarCom

KNOWLEDGE

K1 The student defines basic terms in the scope of public relations and marketing in Digital Media.
K2 The student defines the scope of usefulness and application of social media in advertisement, marketing,
K3 The student has knowledge about solving crisis situations in and with the use of digital media (on the basis of discussed case studies).
K4 The student is able to indicate basic rules of communicating a company/brand/institution with the use of Digital Media;
K5 The student is able to characterize the areas of activity and methods applied in marketing activities of an organisation;
W6 The student knows the specificity of digital media and how to use it in creating a marketing campaign.

SKILLS

S1 Student is able to use theoretical knowledge in practice in reference to the creation of campaigns with the use of Digital Media.
S2 Student, with the use of the acquired knowledge, is able to make observations and analyses of processes in order to undertake new challenges, to solve problems arising in the professional work independently.
S3 Student is able to use methods and tools, including statistical tools and data acquiring techniques in order to diagnose probable or upcoming crisis situations and on the basis of it to take proper strategic decisions.
S4 Student is able to correctly use specialist terms in the field of online marketing.
S5 Student is able to present his own opinions, suggestions, supporting them with argumentation based on selected theories, views of various authors and statistical data.
S6 Student is able to prepare a strategy of using social media in advertising and marketing.
S7 Student is able to effectively use the resources given to him/her in order to achieve the best results.

COMPETENCES

C1 Student knows the limitations of his own knowledge and abilities and understands the need to expand and complement the acquired knowledge and abilities.
C2 Student is creative and open to new experiences and people, he is able to inspire and organize the process of learning of others.
C3 Student is able to effectively participate in undertaking and completing group project tasks.
C4 Student is able to make independent decisions and promote professionalism in creating marketing campaigns with the use of digital media.
C5 Student is aware of the importance of behaving professionally, ethically, respecting diversity of views and cultures.

Graded credit

Bibliography:
STOKES, R. (2014). eMarketing. The essential guide to marketing in a digital world (5th. ed.). Quirk eMarketing.

For 6 ECTS

KAUSHIK, A. (2010). Web Analytics 2.0 (1st ed.). Wyley Publishing, Inc.
KRUG, S. (2014). Don't make me think, Revisited (3nd ed.). New Riders Press
HUNT, B. (2011). Convert! Designing websites to increase traffic and conversion (1st ed.). Wiley Publishing.
BAILEY, M (2011). Internet Marketing: An Hour a Day (1st ed.). Wiley Publishing.
KERPEN, D. (2011). Likeable Social Media (1st ed.). McGraw-Hill
RYAN, D. & JONES, C. (2012). Understanding Digital Marketing (2nd ed.). Kogan Page Publishers.

Dodatkowe informacje (np. o kalendarzu rejestracji, prowadzących zajęcia, lokalizacji i terminach zajęć) mogą być dostępne w serwisie USOSweb:

• Strona przedmiotu DIKS-SM>E-MarCom w USOSweb